Building Tomorrow’s Communications Enterprise
When mobile is the new TV, cloud is the new data center and content is the new voice, opportunity calls every second. To maximize their bandwidth of possibilities, enterprises are looking for information technology and strategy that delivers the vision of ‘personalize, monetize and capitalize’.
As technology switches paths to a more convergent, pervasive and disruptive future, enterprises must take stock of post-downturn realities: voice revenues are declining. Consumers are switching brands like never before. Over-the-top (OTT) providers are new competitors to contend with. The immediate agenda then is driving operational efficiency and reining in costs while exploiting new business models, and revenues from new services or products. Priorities in the future are developing new business models and staying connected with consumers — always.
Challenges & Opportunities
Operational agility: Mature communications operators have typically grown through consolidation; and the addition of bolt-on solutions to an existing infrastructure for handling new services. The result@f3 Complex, unwieldy and often isolated operating models. Competing with more agile players will require enterprises to simplify key operational requirements such as customer understanding and responsiveness, on-going cost reduction, usage-based pricing, and bundled offerings.
Customer Experience Management (CEM): Today, brand loyalty is slipping beyond the coverage of service providers. Consumers now swear by their preferred devices and the online applications they access through it. To combat this disruption, operators need to develop innovative CEM strategies across multiple channels as a way to optimize customer mix and offerings — ensuring that services are well-targeted, timely, and high on value delivered.
Attracting and retaining digital consumers: An estimated 45000 mobile internet users in 2012. Over 1 million in 2013. Add to this the rise of smartphones and other internet-enabled devices. Providers wanting to grab a piece of this content pie must look into how they can improve the monetization of mobile content, data usage and supporting infrastructure.
Continuous innovation: The lines are blurring between wireline, wireless, cable and satellite companies — they are interconnected like never before. Enterprise success is now linked to differentiating a new integrated portfolio with innovative service offerings.
How SSOMENS Delivers Business Value
SSOMENS helps communications enterprises stay on top of change, helping them connect, collaborate and communicate better by addressing their challenges in three key areas: business transformation, accelerating innovation and efficient operations.