MEDIA

Building Tomorrow’s Media & Entertainment Enterprises

Today, Media & Entertainment enterprises are navigating some of the biggest shifts ever witnessed in technology, culture and business models — from adoption to preference, from fragmented audiences to convergent industries, from emerging economies to game-changing new players.

Embracing technology and business forces that create this shift will help tomorrow’s enterprises lead the ‘digital evolution’ and stay strong — creatively and financially.

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Protecting Intellectual Property Rights (IPR): Today’s digital media ecosystems have created roadblocks in Intellectual Property Management (IPM) and royalties: calculations and payments are more complex than ever. The result? A bottom-line disadvantage — which can be turned around with technology solutions that help safeguard, manage and monetize assets.

Rise in consumption of digital media: From the XY generation which wants to watch TV shows online, to the mature banker who likes his investment updates on his smartphone — content needs to be delivered on platforms that match the consumer’s lifestyle. With increased pressure to deliver across multiple channels, enterprises with the right mix of relevant IT infrastructures and sustainable solutions — across the content supply chain — will ride the digital tide.

Consumer insight and understanding: With increased industry fragmentation and consumer maturity, today’s trends could be tomorrow’s mainstays. There’s a thin line between redundant and relevant — which calls for powerful analytics to predict the ‘where, what and why’ of consumer needs. Analytics empower enterprises with business-impacting information about the right demographics and consumer behavior patterns to plan their strategies for increased profitability and market share.

Transforming the Digital Consumer Experience

The online world has witnessed an upsurge in the last few years. Media industry sectors are presently characterized by an ongoing revolution. This revolution might also be considered as the harbinger of future business operations. Supply chains are being re-thought, products and services reconfigured, and business models revamped— a rapidly altering business landscape that incorporates interactivity and continuous innovation due to ever changing demands of the internet generation.

Digital Consumer Experience simply defined, is the synthesis of all the interactions, an actual or potential customer has with a business (from the advertising that precedes direct interaction, through post sale follow up and repeat purchases). Changing consumer demands is leading to shift in revenues from traditional streams to new media, and to succeed in such an environment organizations need to innovate on products and business models.

A clearly defined value proposition is of great significance to make an e-Business successful, we understand ‘who’ our customers are, what they ‘value’ and look forward to ‘deliver’ the expected value. Our integrated solutions portfolio, partner ecosystem, and decades of experience have transformed content value chain of our media customers globally. We are uniquely positioned to enable your organization sail through.